Brand Exclusivity
We become your sole authorised seller on Amazon. You get consistent monthly orders, one controlled price, and the channel off your plate entirely.
A wholesale customer, not an agency
Exclusivity is a distribution arrangement. You sell us stock on trading terms like any other wholesale account. We hold it, list it, advertise it and fulfil it, as the only authorised seller on Amazon.
That is the whole mechanism. The reason it fixes the reseller problem is that there is no longer anything to fix: with one authorised seller and a supply chain that can be closed off, the people undercutting you run out of stock and do not get more.
You invoice us
Normal purchase orders on normal terms. Cash comes in when the stock ships, not when it sells.
We carry the risk
Inventory, storage, advertising spend and returns all sit with us. If a line does not sell, that is our problem.
You keep everything else
Your own site, your trade accounts, your retail, other marketplaces. This is Amazon only, in the territory we agree.
From agreement to a clean channel
We agree terms
Trading terms, territory, the range we take on and minimum order commitments. Written down before anyone ships anything.
We buy the stock
First purchase order placed. You are paid as a supplier, and the inventory risk moves to us from that point.
We clean the channel
Unauthorised sellers identified and removed through Brand Registry and, where needed, by closing off where they were getting stock. Listings rebuilt. Pricing stabilised.
We grow it
Advertising, new range launches, promotions and reporting, with repeat purchase orders coming back to you on a cycle.
What changes for you
- Predictable monthly orders. A wholesale customer with a purchase cycle, rather than a channel you have to staff.
- One price. Amazon stops being the cheapest place to buy your product, which stops it undercutting your stockists and your own site.
- No advertising budget. We fund the ad spend, because we own the stock it is selling.
- No listing work. Images, A+ content, Brand Store and copy are built and maintained at our cost.
- New ranges taken to market. Launches timed with yours rather than trailing six months behind.
- Almost no admin. Each month comes down to a purchase order and a quick call.
| Is it for you? | A good fit | Probably not |
|---|---|---|
| Your problem | Resellers you cannot police, or no Amazon presence and no appetite to build one | Wanting to own the channel as a long-term asset |
| Your supply chain | You can control who you sell to, or are willing to | Open distribution you have no intention of tightening |
| Your view of Amazon | A sales channel you would rather someone else ran | Something you want visibility and control over week to week |
Velda, a year on one listing
Around ten sellers were competing on the same page, undercutting each other on price. The offer count is the clearest measure of what exclusivity actually does.
Competing offers on the gravel listing
Sellers on the same page, monthly, October 2025 to September 2026.